SXSW 2026
SXSW Innovation Conference 
The SXSW Innovation Conference brings together creatives and industry leaders from around the world to explore bold ideas, emerging trends, and the future of technology and culture. Through diverse tracks and dynamic sessions, it highlights how innovation thrives when different industries and perspectives connect.
Discover keynote speakers, featured sessions, and top-voted PanelPicker® discussions covering themes like AI, business transformation, creative revival, and human connection. With a variety of formats and topics, there’s something for every forward-thinker. Explore participation opportunities, plan your schedule, and stay tuned for updates as the conference approaches.
SXSW Film and TV Festival 
The SXSW Film & TV Festival Conference is a premier global showcase for film, television, and XR, bringing together bold storytellers and influential audiences each March in Austin, Texas. Known for its diverse and high-quality programming, the festival sparks conversations that continue long after the screenings end.
Held alongside the Innovation, Music, and Comedy Conferences, the event offers unmatched opportunities to connect with industry leaders while experiencing everything from groundbreaking indie films to major Hollywood premieres. SXSW remains a hub for discovery, creativity, and entertainment at its most exciting.
SXSW Music Festival & Conference 
The SXSW Music Festival & Conference unites artists, industry leaders, and music fans from around the globe to connect, grow careers, and celebrate the power of live performance. From rising newcomers to legendary acts, the festival transforms Austin into a worldwide stage for discovery and collaboration.
Each year, hundreds of showcasing artists perform across the city, with lineups curated alongside record labels, media outlets, booking agencies, and global music organizations. This year features standout names like Junior H, Lola Young, The All-American Rejects, Gogol Bordello, BigXthaPlug, Devin the Dude, and boundary-pushing acts including DeVotchKa, Modeselektor, OG Ron C, Joshua Ray Walker, Kaash Paige, and Mau P.
Showcase Presenters—including NPR Music Stations, Billboard, Rolling Stone, British Music Embassy, Sony Music Latin, and more—help shape unforgettable events and introduce audiences to their next favorite artists.
The Music Conference adds depth to the experience with sessions on brand partnerships, digital marketing strategy, and expanding into global markets like Africa’s fast-growing music scene. Attendees can explore the full schedule and secure a Music Badge or Wristband to join in.
The Music Clubhouse at The Downright Austin (March 13–18, 12pm–8pm) serves as a central hub for networking, mentor sessions, meetups, and live performances—just steps away from many official venues.
SXSW Comedy
The SXSW Comedy Festival brings together comedy legends and rising stars for four unforgettable nights in Austin. Open to all badge holders, the festival features stand-up, improv, live podcast tapings, surprise appearances, and late-night showcases—all fueled by SXSW’s signature creative energy.
Open to all SXSW badge holders, this year’s lineup features performers like Aparna Nancherla, Lauren Lapkus, Scott Aukerman, Sam Jay, T.J. Miller, and many more, along with special programs from Comedy Bang! Bang!, Upright Citizens Brigade, Don’t Tell Comedy, Hollywood Improv, Gotham Comedy Club, and The Stand.
Keynotes & Featured Sessions
At SXSW 2026, more than 70 leading voices from Innovation, Film & TV, and Music take the stage to share bold ideas, expert insight, and forward-thinking conversations. These sessions are designed to spark inspiration, fuel career growth, and explore the trends shaping the future.
Keynote Sessions spotlight influential thought leaders from midday through early evening, delivering powerful talks that connect a global audience.
Featured Sessions bring together top musicians, innovators, and futurists for dynamic presentations across multiple tracks, highlighting the most important ideas and breakthroughs of the moment.
Exhibitions and Awards
SXSW Exhibitions showcase where creativity meets innovation, featuring interactive installations, tech demos, art displays, and live performances that highlight the future in action. Far from a typical expo, these curated spaces spark discovery and meaningful collaboration across industries—from beauty and design to emerging tech like 3D printing.
SXSW also honors standout individuals and companies through its annual Awards, recognizing the most innovative, creative, and inspiring work across multiple fields.
Registration and Badges
The SXSW Conference & Festivals bring together technology, film, television, and music for a week of innovation, creativity, and connection. Attendees can explore Conference sessions, Film & TV screenings, Music showcases, Comedy acts, exhibitions, competitions, and more, all while engaging with a global community of creatives.
Badges—Platinum, Innovation, Film & TV, and Music—offer varying levels of access to SXSW Events. Special rates are available for groups of 10 or more, as well as for students and recent graduates, making it a perfect opportunity to learn, network, and elevate your career. Tailor your schedule and experience the energy of this iconic festival.
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